Autumn Leaves Memory Care
Autumn Leaves has been offering senior care services in the specialized field of memory care since the late 1960’s. They have close to 40 communities across four states offering specialized dementia care.
The client approached GenAge Marketing needing a marketing partner to help them build their social media presence. Autumn Leaves’ goal was to build a rich social media community to facilitate more discussion in the field of dementia care, to offer a place where adult children could find out more about Autumn Leaves’ service offerings, and to have an engaging community where people could share their thoughts, feelings, and stories about those they love that are living with various forms of dementia. The client knew that a social media presence across various platforms was essential to help grow their overall census.
- Developed LinkedIn, Facebook, and Twitter Autumn Leaves’ pages.
Initiated a weekly social media engagement program across all platforms with rich content specific to the field of memory care.
- Implemented a weekly blog with content that involves dementia, dementia care, and caregiving in this particular field. This blog would be shared via the different social platforms to help drive traffic back to the Autumn Leaves’ website.
- Developed a monthly resource section full of in the news articles, stories, blogs in the field specific to memory care. Again, this rich content was shared via the different social platforms to help drive traffic back to the Autumn Leaves’ website.
- Developed a “Social Media 101” training program so that all Autumn Leaves employees and communities can engage across all social platforms.
- Far exceeding industry averages in regards to social media followers in the senior care industry: Facebook exceeding by 85%, Twitter exceeding by 92%, LinkedIn exceeding by 600%.
- Users who found their way to the Autumn Leaves’ website from GenAge Marketing’s social media efforts, viewed over 4 pages per visit.
- There have been large increase in total page views on the Autumn Leaves’ website as a direct result of social media efforts from February 2014-August 2014.
- Blog entries from January 2014-August 2014 have seen a large number of unique page views on the Autumn Leaves’ website.