The LaSalle Group has been in the senior care space since 1990. Their Autumn Leaves standalone memory care communities currently total 35 locations over four states. The exceptionally strong, diverse, and vastly experienced leadership team of The LaSalle Group always has followed their founding principle of putting the resident first, providing the same excellent care to residents that they would want for their own family members.The LaSalle Group wanted to work with GenAge Marketing for its vast ex-perience in the senior space and their expertise in building social media programs. The client needed to find a marketing partner that could de-velop Facebook, Google+ and LinkedIn pages for their corporate business unit.
- Developed LinkedIn, Facebook, and Google+ pages for The LaSalle Group.
- All social channels that were built had the same branding that makes The LaSalle Group so unique.
- In addition to a corporate LinkedIn profile that was developed, career and professional subpages were created. This was for SEO purposes and so that potential customers, clinicians or employees could easily locate pertinent information.
- Each social channel that was built was done based upon social media best practices.
- All social channels were developed with the 50-plus viewer in mind with which GenAge Marketing has expertise.