Generation X, born between 1965 and 1980, makes up the core demographic base for many companies. Currently this generation ranges from singles in their thirties and parents with young children all the way to soon to-be empty nesters and retirees.As children and young adults, Generation X grew up during the advent of the internet, and it quickly became a dominant way for them to connect with the world. Generation X is a key demographic on nearly every social network and digital platform, with behavior that reflects its similarities with both Millennials and Boomers.
We know that Generation X is a critical target for many marketing campaigns, as members of this generation are increasingly becoming the decision makers or guides for younger generations as well as Boomers and seniors. We can help you develop or refine your marketing campaign to capture leads in this valuable generation.