Round-the-Clock Social Engagement
There is no surprise when it comes to the top three social media platforms that Millennials use weekly. Facebook eclipses its competitors with the majority of Millennials (81%) using the social platform to keep up with friends. Nearly half (48%) are using Twitter as a way to easily connect with big name brands. Just over a third of Millennials (40%) use Instagram as a creative space for self-expression. Pinterest is not far behind the top three with 39% of Millennials regularly logging in.
Flexible TV & Entertainment
Millennials are always on the move, so it only makes sense that TV must travel with them. Millennials prefer watching on laptops (68%) and smartphones (31%). Millennials (about 80%) are likely to marathon-view and prefer episodes to be released all at once in order to fuel their binge-watching habits.
Because of their dedication to altruistic causes, Millennial preferences are actively shaping social change. They are more concerned with brands engaging in activities that reflect their values.are more likely to buy from companies that are active in philanthropy and ethical causes.
Millennial preferences for brands directly correlate with how they consume media. Millennials do not list major broadcasting networks like NBC, CBS, FOX, or ABC as their top 10 brands.
- Amazon (54%)
- YouTube (51%)
- Facebook (50%)
- Google (48%)
- Walmart (43%)
- Netflix (40%)
- Apple (31%)
- Microsoft (28%)
- McDonald’s (24%)
- Samsung (23%)
(Verizon Final Report: Millennials & Entertainment, March 2014)
Millennial Preferences Shape Business
Millennials account for $1.3 trillion in consumer spending (21% of total consumer spending). It is essential to gear your digital strategy and product innovation efforts toward the habits and personality traits of Millennials., it is essential that brands have superior social media customer service, a trustworthy and inviting online presence, and most importantly, connect their brand with a cause.
Ever wonder what it was like before Millennials came along? Kevin Bacon explains what life was like in the ‘80s to those born in 1985 and later.
GenAge Marketing has expert digital strategists who focus on marketing techniques that engage all generations from Boomers to Millennials. We recognize that there is a plethora of opportunities in various industries to connect with these generations by developing highly targeted and effective marketing solutions.