Where Are Millennials Going?
Millennials (young adults ranging from 18 to 35) are on a quest to find cities with diversity, job opportunities, and something a little more bustling than their parents’ suburban lifestyles.
One of the top cities to which Millennials are moving is Washington, D.C. Not only is our nation’s capital an excellent place to start a career in politics, but it also has a relatively low cost of food and drink which is perfect for happy hours and the popular Sunday brunch.
Denver, the second most popular city for Millennials, has breathtaking outdoor attractions. This city is perfect for the nature lover with its excess of gorgeous park systems, formal gardens, and captivating trails.
If Sunday brunches or the outdoors aren’t enough, Portland has an array of music venues to capture the hearts of live music goers. Portland also has a lower median rent and living costs. Similarly, both Denver and Portland are major attractions for their plethora of microbreweries with 50% of Millennials proclaiming that craft beer is better.
Millennials are clearly on the move, yet it’s also interesting to note where those holding a four-year degree (ranging from ages 25-34) are moving.
College Grads Are Moving, But Where?
College graduates are a major subsection of Millennials. City Observatory reports where college graduates are moving and how this increase affects jobs, major industries, and the economy.
Top 10 Cities with the highest percentage change of college grads aged 25-34, from 2000-2012
- Houston (50%)
- Nashville (48%)
- Denver (47%)
- Austin (44%)
- Portland (37%)
- Washington, D.C. (36%)
- Buffalo (34%)
- Baltimore (32%)
- Los Angeles (30%)
- Pittsburgh (29%)
Source: Joe Wright, City Observatory, New York Times
There are some interesting contrasts between the list of top 10 cities attracting Millennials and the list of top 10 cities of the highest percentage change of young college graduates. Washington, D.C., Portland, Denver, Houston, and Austin have made both lists while cities like Nashville, Buffalo, Baltimore, Los Angeles, and Pittsburgh are thriving and attracting more young adults holding a four-year degree. This sudden increase is partially due to these cities’ lower cost of living which is essential for most recent graduates.
Companies Are Relocating
Millennials and college graduates are a desired demographic not only for brands, but for businesses seeking young and talented individuals to employ as well. Big-name brands such as Pinterest, Yahoo, and VISA have relocated operations to San Francisco specifically to recruit this blossoming demographic. This is a win-win situation for companies, young people, and city economics, because for every college graduate who takes a job in an innovation industry, five additional jobs are created in that city.
Millennials On The Move
Mashable’s One-Minute Advice for College Grads
Many Millennials and college graduates are uprooting their suburban lives for a chance to experience a variety of cultures and new adventures. These places often include big metropolitan areas with either a lower cost in food or living. They have great places to drink and mingle, tech jobs, careers in politics, gorgeous scenery, and music venues. Recent college graduates are evidentially playing a key role in the gaining economic momentum of cities like Buffalo, Baltimore, and Pittsburgh. Also, cities like Washington, D.C., Denver, and Portland are solid places to start when recruiting young talent.
GenAge Marketing addresses various opportunities and marketing techniques to engage our most valuable generations from Boomers to Millennials. We have a team of expert digital strategists that optimize and develop marketing solutions to establish a strong rapport with these target generations.