GenAge knows that when it comes to the social sphere, different generations tend to prefer different social platforms.
What Social Media Impacts
While many Millennials and Generation Xers use Twitter and Pinterest, the 50-Plus demographic is surging on Facebook. One common space for all generations online is YouTube, though different generations prefer different types of videos.
Social media has a major impact on search engine rankings, and search remains a high growth area for driving leads. A good social media campaign will organically capture leads from a wide geographic area.
Ways GenAge Drives
GenAge knows what it takes to create meaningful brand content your target generation will engage with, and we have the expertise to capture leads and bring them to the next level in connecting with your brand. Ways GenAge drives leads through social include converting social followers into email subscribers, and connecting with key influencers who act as referral sources, which channel more people into your brand’s marketing funnel.