For every generation, search is the primary way for finding information on the internet. Search marketing involves two primary tactics, SEM and SEO.
Search Engine Marketing
Search engine marketing, which involves digital ads, provides advanced targeting and brings strong leads to your website when they are searching for the type of product or service you offer. GenAge can help you connect with your target generation on paid search and bring relevant leads to your website.
What is SEO
Search engine optimization (SEO), which is at the intersection of search and social media, makes users more likely to find your website at the top of a Google or Bing search. A well-optimized SEO campaign targets geographically, but, like strong social media campaigns, will organically capture leads from other markets as well. GenAge will ensure your page is optimized so that your website appears as high as possible in search results for your target generation and demographic.